Working at the Clovis Online School, Part 2

Recruitment for the Clovis Online School comes from many different avenues. Students that may have not done well at other institutions, may want to try an online environment. Counselors from traditional high schools in the local district may refer students that need a change of pace. Community events that provide space for promotion has helped get the name out and reach out to students and parents.
Marketing for the school is crucial and has been cut due to budget concerns. The 2011-2012 school year will mark the third year of existence for the school. The school started during the recession in 2009 and continues to gain steam. A new direction in administration will be implemented after the 2010-2011 school year comes to a close . Founder and Principal, Rob Darrow is retiring from K-12 education to pursue other educational endeavors. This will be a crucial time for the Clovis Online School. What will be the new marketing plan to recruit more students? Will it change? I hope to know the answer to this soon. Stay tuned for Part 3...